Pilar
Liotta

Chastain
Horse Park

Grounded in the dual nature of Chastain Horse Park as both a therapeutic and competitive space, this identity system organizes multiple programs under one cohesive brand. A modular icon and ribbon system differentiates programs while maintaining clarity, consistency, and accessibility across print and environmental applications.

As Lead Brand Designer for the SCAD SERVE collaboration, I built the full identity — logo, sub-branding, color-coded wayfinding, icons, and interpretive signage — grounded in on-site research. Presented at SCAD FASH 2024.

&Walsh
Archive Book

An InDesign book analyzing &Walsh's bold visual language. I designed a Cinema 4D bag, then fabricated a laser-cut version with Cricut. Set in Acumin Pro, the project won SCAD MOSAIC, IDA Silver, GDUSA, and was showcased by SCAD AIGA.

Rock in Rio
Rebrand

Team rebrand for Rock in Rio's 40th anniversary. Guided by América Invertida, our "Revolt and Reimagine" concept reframes rebellion as inclusive cultural force. I contributed color, typography, textures, and mockups — bold gradients, custom iconography, and Latin American roots.

Replicants
for Freedom

A Type 2 artists' book made entirely of plastic with label-printed text, inspired by Blade Runner's themes of autonomy and oppression. Shifting black/white typography blurs human/Replicant boundaries. Exhibited in the SCAD Artists' Book Competition 2024.

Touch
Designer

Real-time generative visuals from Parsons DT. Gesture-to-meaning experiments, motion and interaction work — each piece live-rendered, no post-processing. Just signal flow and feedback loops.

Perception

A webcam tracks your gaze as you look at an image. The piece watches you back — a thermal receipt printer outputs exactly what you looked at and for how long. The installation turns a seemingly private act into data, revealing how easily attention becomes a commodity.

Final project, MFA Design & Technology, Parsons. Accepted to MIT Reality Hack 2026.

Instagram
— Meta

Creative assets developed for Instagram's Brand Imagery campaign and Edits feature content. Visuals contributed to public-facing campaign materials across Instagram's @creators channel, blending personal visual storytelling with Meta's global brand direction.

VSCO
Collaboration

Photography collaboration with VSCO — Beta Spaces launch, Valentine's Day newsletter feature, and editorial edits shaped by music and personal storytelling.

Sophie
Harris Photo

Commission logo and brand identity for Atlanta-based photographer Sophie Harris. Her work is bold and colorful, and I let that energy lead. The chromatic aberration, the color bleed, the magenta and yellow glow are all pulled from that world of vivid, saturated imagery. The distortion became a way to carry her visual language directly into the brand.

The logo exists in three strengths, each one the same mark pushed further into decay. Depending on the context, Sophie can dial it up or pull it back. The distortion also became the pattern, repeated across merch, cards, and digital assets.

Taragüi
Rebrand

A refined rebrand of Taragüi honoring Argentine maté culture. Deeper red/blue palette, Attic Antique with DIN Condensed, earthy tones, and textured packaging balance heritage with modern sophistication. "Mismo Gusto, Otro Estilo."

Gallery
Anderson Smith

As PR Assistant at Gallery Anderson Smith, I designed exhibition posters, motion graphics, and promotional materials for the gallery's shows and events in Atlanta.

Data
Portrait

A week of listening distilled into three "mood modes" swappable with SPACE — styled like a minimal Spotify visualizer. Clean layout, centered waves, and color palettes focus on feeling over stats.

Experimental
Clock

Full-screen typographic clock that repeats the current time in Pixelify Sans until it becomes texture from afar. Hover changes color; press T to toggle 12/24h, Q/W to adjust size, C to cycle palettes.

Color Ball
Game

An autobiographical p5.js game about movement and identity. Guide a color-changing ball through scenes that echo my journey from Argentina to the US — collecting pieces of self. Arrow keys and SPACE.

Baskerville:
Book on Type

A Type 2 book on Baskerville's pursuit of precision. Neutral palette, crisp forms, and ten defining tones — fluid, detailed, sophisticated, timeless — trace the journey from sketch to refined typography.

Optical
Illusion

Interactive visual study in motion and perception. A draggable ball leaves a sparkle trail that creates an optical illusion of depth — simple mechanics that produce surprisingly complex perceptual effects.

Personal
Gallery

Personal photography and mixed-media work. Film photography, VSCO edits, and explorations that sit outside formal project briefs.

SCAD
Mixed Gallery

Posters, packaging, editorial, and mockups from SCAD coursework — identities, storytelling strategy, UX/UI explorations, and packaging studies from concept to execution.

Diesel
A/W 23

An editorial magazine concept for Diesel's Autumn/Winter 2023 campaign — "Unzip the Look." Bold typography, high-contrast fashion imagery, and a raw editorial voice that mirrors the brand's irreverent energy. Designed for print and social formats.

Art direction, layout, and social media extensions from concept through final execution.

Meme
Transmission

Why does my brain go to a meme when I don't have the words? Meme Transmission is an interactive investigation into memes not as jokes, but as a real mechanism for collective feeling and emotional coping. It documents the inevitable decay of meaning that happens as an image is screenshotted, reposted, and deep-fried across the web.

MFA Design & Technology, Parsons.