Pilar Liotta
Designer blending color, type, and interaction. My work moves between branding, editorial design, and creative code. Currently studying at Parsons School of Design, New York.
Diesel A/W 23 Runway Magazine
Editorial layouts channeling Diesel’s A/W 23 energy, mixing Diesel cues with Proxima Nova, bold grids, and high-impact runway imagery. A fresh, unapologetically edgy take on the brand’s visual language.
Reflection
Branding and editorial explorations for the Diesel collection, with process notes and selected applications.
Replicants for Freedom: Experimental Book
A Type 2 artists’ book made entirely of plastic with label-printed text, inspired by Blade Runner’s themes of autonomy and oppression. Shifting black/white typography blurs human/Replicant boundaries. Exhibited in the SCAD Artists’ Book Competition (2024).
Reflection
"Replicants for Freedom" is a book crafted entirely from plastic, with text imprinted using a label printer—reflecting a future oversaturated with artificiality. Created in my Type 2 class and inspired by the 1982 film Blade Runner, the book explores themes of bodily autonomy and systemic oppression. It challenges viewers to consider how Replicants, the film’s androids, are stripped of fundamental rights and autonomy.
Baskerville: Book on Type
A Type 2 book on Baskerville’s pursuit of precision. Neutral palette, crisp forms, and ten defining tones (fluid, detailed, sophisticated, timeless) trace the journey from sketch to refined typography.
Reflection
Photographic series exploring material and texture, featuring selected images and a short clip demonstrating process and lighting choices.
Taragüi: Maté Rebrand
A refined rebrand of Taragüi honoring Argentine maté culture. Deeper red/blue palette, Attic Antique with DIN Condensed, earthy tones, and textured packaging balance heritage with modern sophistication. “Mismo Gusto, Otro Estilo” captures the evolution.
Reflection
Selected imagery and packaging explorations for Taragüi, showing applied branding across formats and materials.
SCAD Work Gallery
A design-forward gallery focused on graphic design craft: identities and brand systems, storytelling strategy, UX/UI explorations, and packaging studies. From concept to execution, it showcases how visual systems communicate clearly and beautifully across formats. Click any image to enlarge.
Notes
These are quick design explorations and applied mockups from coursework and studio experiments. For full case studies, visit the project pages in Work.
&Walsh: A Visual Exploration
An InDesign book analyzing &Walsh’s bold visual language. I designed a Cinema 4D bag, then fabricated a laser-cut version with Cricut. Set in Acumin Pro, the project won SCAD MOSAIC, IDA Silver, GDUSA, and was showcased by SCAD AIGA.
Reflection
Process images and selected spreads from the &Walsh archive book, with layout experiments and material exploration.
Chastain
Lead brand designer for the SCAD SERVE collaboration with Chastain Horse Park. I built a cohesive identity—logo, sub-branding, color-coded wayfinding, icons, and interpretive signage—grounded in on-site research and collaboration. Presented at SCAD FASH; the work centers clarity, empathy, and impact.
Reflection
The Chastain identity work focused on tactile materials and wearable collateral. Images above show the applied identity across signage, apparel, and small goods. A series of process sketches informed texture and stamp-like marks.
Rock in Rio: Rebrand
Team rebrand for Rock in Rio’s 40th anniversary. Guided by América Invertida, our “Revolt and Reimagine” concept reframes rebellion as inclusive cultural force. I contributed color, typography, textures, and mockups, including bold gradients, custom iconography, and Latin American roots.
Reflection
This campaign explored bold typographic treatments and color. The gallery above highlights logo exploration and final applied artwork across merch and posters.
Perception
I built an installation that tracks your gaze as you look at an image. The piece watches you back and turns your attention into a printed receipt, revealing how easily our focus becomes data.
The artwork at the center is a faceless collage made from recycled magazine fragments, gaining a kind of pseudo-agency through the tracking system. Using webcam-based face tracking, the installation maps your gaze and blinks in real time, then prints a receipt showing your fixation points, blink rate, head motion, and a heat map of where you looked. It transforms the invisible act of seeing into something tangible and invites viewers to reflect on how technology observes and commodifies our attention.
This was my final project for Semester 1 of the MFA Design and Technology program at Parsons. The project was accepted to MIT Reality Hack 2026 but I couldn't attend.
View the project Open documentation (PDF)
Reflection
The project explores surveillance, attention as data, and material traces of viewing. It invites the viewer to consider how a seemingly private act, looking, is captured, measured, and potentially commodified.
Gallery Anderson Smith
As the PR Assistant at Gallery Anderson Smith, I collaborate closely with the team to create compelling flyers, graphic designs, and motion works that promote the gallery’s exhibitions and events.
My work focuses on delivering visually engaging materials that align with the gallery’s aesthetic and mission, ensuring each piece enhances its visibility and impact within the art community.
Reflection
Exhibition identity and collateral created for Gallery Anderson. Images above show process sketches, applied posters, and installation documentation.
VSCO Collaboration
I’ve had the incredible opportunity to work with VSCO on beta projects, promotions, and creative campaigns.
As part of the Spaces Beta Launch, I joined a group of nine creators in an interactive editing experience—transforming each other’s work while drawing inspiration from shared music selections. This collaborative process pushed creative boundaries, blending photography and emotion in unique ways.
My work has also been featured in VSCO’s Valentine’s Day newsletter and frequently showcased on their Instagram and social channels, highlighting my contributions to the platform’s evolving creative community. Here, I’ll be sharing some of the edits I created during these projects—each one shaped by the dynamic intersection of music, photography, and storytelling.
Reflection
Campaign stills and editorial imagery from the VSCO collaboration. The gallery above contains selected edits used across promotional channels.
Face Generator
Interactive p5.js sketch shifting from a neutral “meh” face to a happy one using color and shape. Interact with click and SPACE; press C to change shape colors and R to randomize the palette/background.
Reflection
Early sketches guided the shift from neutral to happy, with controlled palettes and simple toggles. The focus is clarity and playful interaction over complexity.
Personal Gallery
A fusion of design and image, my work pushes boundaries through mixed media, motion, and unexpected formats. I explore new ways to communicate bold ideas—whether through animation, interactive experiences, or layered storytelling. My multimedia page also includes work that has been exhibited, showcasing my commitment to experimental and impactful visual narratives.
Lost & Found
Parsons Creative Code lab project. Interactive sketch embed below — if it doesn’t load locally, use the link to open in a new tab.
Experimental Clock
A full-screen typographic clock that repeats the current time in Pixelify Sans until it becomes texture from afar. Hover changes color; press T to toggle 12/24h, Q/W to adjust size, and C to cycle palettes.
Open Experimental Clock in a new tab
Reflection
I turned a simple digital readout into an environment using a grid, custom font, hover effects, and key controls. It plays with how time feels depending on perspective and interaction.
Color Ball Game
An autobiographical p5.js game about movement and identity. You guide a small color‑changing ball through scenes that echo my journey—from Argentina to the US—collecting pieces of self while simple controls (arrow keys and SPACE) keep the focus on story.
Reflection
Built with a clear scene structure and minimal mechanics, the game uses color, transitions, and simple interactions to tell a personal migration story. If expanded, I’d add sound and subtle cues, but I’m happy it feels true to me—abstract, playful, and personal.
Data Portrait
A week of listening distilled into three “mood modes” you can swap with SPACE—styled like a minimal Spotify visualizer. Clean layout, centered waves, and color palettes focus on feeling over stats.
Open Data Portrait in a new tab
Reflection
Built with simple controls (mousePressed, keyPressed), loops for layered waves, and constrain to keep motion tidy. It explores how sound and mood overlap—something I’ll reuse to track emotions visually.
Optical Illusion
Interactive visual study in motion and perception. If the embed doesn’t appear, use the link below.
Open Optical Illusion in a new tab
Reflection
I started with a draggable ball and a following pattern, but nested loops conflicted with the motion. Moving the sparkle loop to the background fixed it and taught me to organize functions and rethink placement.
Exquisite Corpse
Collaborative drawing mechanic reimagined in code. Partner: Jia. A simplified brownstone block with stoops, sun, trees, and cars translates a street memory into playful geometry.
Open Exquisite Corpse in a new tab
Reflection
Built with p5.js primitives (rect, ellipse, text for emojis), blendMode for shadows, and translate/push/pop for composition. I simplified fences to stairs and added small details to bring the scene to life.
Project Preview
This project is not published on the site yet — here's a quick preview.
Diesel
Branding and editorial work for the Diesel collection — selected imagery and process.
Reflection
Branding and editorial explorations for the Diesel collection — process notes and selected applications.
Replicants
A motion-led series exploring identity and movement — selected stills and motion preview.
Reflection
"Replicants for Freedom" is a book crafted entirely from plastic, with text imprinted using a label printer—reflecting a future oversaturated with artificiality. Created in my Type 2 class and inspired by the 1982 film Blade Runner, the book explores themes of bodily autonomy and systemic oppression. It challenges viewers to consider how Replicants, the film’s androids, are stripped of fundamental rights and autonomy.
Perfection
A Type 2 book on Baskerville’s pursuit of precision. Neutral palette, crisp forms, and ten defining tones (fluid, detailed, sophisticated, timeless) trace the journey from sketch to refined typography.
Reflection
Photographic series exploring material and texture — selected images and a short clip demonstrating process and lighting choices.
Taragüi Yerba Mate
Brand identity and packaging for Argentina's iconic yerba mate. Combining neon colors, motion graphics, and editorial layouts to create a bold visual language that honors tradition while feeling contemporary.
Reflection
Selected imagery and packaging explorations for Taragüi, showing applied branding across formats and materials.
Work Gallery
A curated collection of mockups, posters, packaging studies, and quick experiments from SCAD. Click any image to enlarge.
Notes
These are quick design explorations and applied mockups from coursework and studio experiments. For full case studies, visit the project pages in Work.
&Walsh Archive Book
Editorial remix of &Walsh's identity, 3D bags, and laser-cut packaging into a printed object that explores materiality and typography.
Reflection
Process images and selected spreads from the &Walsh archive book — layout experiments and material exploration.
Chastain
Brand identity and collateral work for Chastain — selected images and process sketches.
Reflection
The Chastain identity work focused on tactile materials and wearable collateral. Images above show the applied identity across signage, apparel, and small goods. A series of process sketches informed texture and stamp-like marks.
Rock in Rio
Selected visual assets and process for the Rock in Rio campaign — logos, posters, and environmental graphics.
Reflection
This campaign explored bold typographic treatments and color. The gallery above highlights logo exploration and final applied artwork across merch and posters.
Perception
I built an installation that tracks your gaze as you look at an image. The piece watches you back and turns your attention into a printed receipt, revealing how easily our focus becomes data.
The artwork at the center is a faceless collage made from recycled magazine fragments, gaining a kind of pseudo-agency through the tracking system. Using webcam-based face tracking, the installation maps your gaze and blinks in real time, then prints a receipt showing your fixation points, blink rate, head motion, and a heat map of where you looked. It transforms the invisible act of seeing into something tangible and invites viewers to reflect on how technology observes and commodifies our attention.
This was my final project for Semester 1 of the MFA Design and Technology program at Parsons. The project was accepted to MIT Reality Hack 2026 but I couldn't attend.
Reflection
The project explores surveillance, attention as data, and material traces of viewing. It invites the viewer to consider how a seemingly private act, looking, is captured, measured, and potentially commodified.
Gallery Anderson Smith
Selected exhibition assets and process work for Gallery Anderson Smith — posters, promos, and installation documentation.
Reflection
Exhibition identity and collateral created for Gallery Anderson. Images above show process sketches, applied posters, and installation documentation.
VSCO Collaboration
Selected stills and campaign imagery from a VSCO collaboration.
Reflection
Campaign stills and editorial imagery from the VSCO collaboration. The gallery above contains selected edits used across promotional channels.
Touch Designer
Here are my Parsons New School TouchDesigner class — more to come.
Reflection
A short write-up about the tools, process, and outcomes. Replace with your copy and add more images or embeds as needed.
Face Generator
Interactive p5.js sketch shifting from a neutral “meh” face to a happy one using color and shape. Interact with click and SPACE; press C to change shape colors and R to randomize the palette/background.
Reflection
Early sketches guided the shift from neutral to happy, with controlled palettes and simple toggles. The focus is clarity and playful interaction over complexity.
Personal Gallery
A fusion of design and image, my work pushes boundaries through mixed media, motion, and unexpected formats. I explore new ways to communicate bold ideas—whether through animation, interactive experiences, or layered storytelling. My multimedia page also includes work that has been exhibited, showcasing my commitment to experimental and impactful visual narratives.
Project Preview
This project is not published on the site yet — here's a quick preview.
Diesel
Branding and editorial work for the Diesel collection — selected imagery and process.
Reflection
Branding and editorial explorations for the Diesel collection — process notes and selected applications.
Replicants
A motion-led series exploring identity and movement — selected stills and motion preview.
Reflection
"Replicants for Freedom" is a book crafted entirely from plastic, with text imprinted using a label printer—reflecting a future oversaturated with artificiality. Created in my Type 2 class and inspired by the 1982 film Blade Runner, the book explores themes of bodily autonomy and systemic oppression. It challenges viewers to consider how Replicants, the film’s androids, are stripped of fundamental rights and autonomy.
Perfection
A Type 2 book on Baskerville’s pursuit of precision. Neutral palette, crisp forms, and ten defining tones (fluid, detailed, sophisticated, timeless) trace the journey from sketch to refined typography.
Reflection
Photographic series exploring material and texture — selected images and a short clip demonstrating process and lighting choices.
Taragüi Yerba Mate
Brand identity and packaging for Argentina's iconic yerba mate. Combining neon colors, motion graphics, and editorial layouts to create a bold visual language that honors tradition while feeling contemporary.
Reflection
Selected imagery and packaging explorations for Taragüi, showing applied branding across formats and materials.
Work Gallery
A curated collection of mockups, posters, packaging studies, and quick experiments from SCAD. Click any image to enlarge.
Notes
These are quick design explorations and applied mockups from coursework and studio experiments. For full case studies, visit the project pages in Work.
&Walsh Archive Book
Editorial remix of &Walsh's identity, 3D bags, and laser-cut packaging into a printed object that explores materiality and typography.
Reflection
Process images and selected spreads from the &Walsh archive book — layout experiments and material exploration.
Chastain
Brand identity and collateral work for Chastain — selected images and process sketches.