CeraVe Reimagined

This project redefines CeraVe’s identity, making dermatologist-developed skincare more intuitive and age-specific. Since its founding, CeraVe has been trusted for its ceramide-rich formulas that strengthen the skin barrier. This rebranding introduces Age-Smart Kits, a streamlined system designed to support skin health at every stage of life.

Each kit—Baby, Kid, Teen, Adult, and Mature (35+)—delivers targeted cleansers, moisturizers, serums, and body butter infused with essential ceramides and vitamins to restore, nourish, and protect the skin. These key ingredients reinforce the skin’s natural barrier, maintain hydration, and support long-term skin health.

The design system embraces CeraVe’s clinical heritage while introducing a refined, consumer-friendly approach. Through packaging, marketing assets, and digital integration, this reimagined identity ensures CeraVe remains a lifelong skincare companion, combining simplicity, effectiveness, and science-backed care.